Academy Resources

Your Freelance
Launchpad

Ready-to-use profile texts, proposal templates, and strategies to land your first clients on Upwork, Malt, and beyond.

Step 1

Your Upwork Profile

Copy, personalise, and paste. These texts are designed to make you stand out.

1 Profile Title

Choose one that matches your focus. Keep it under 70 characters.

Full-Stack Web Developer | Alevia Nova Academy | Expert-Reviewed Code
E-Commerce Developer | Shopify & WooCommerce | Alevia Nova Trained
Web Developer | Modern Sites (Astro, Next.js) | Quality-Guaranteed
Frontend Developer | Responsive Design & Tailwind | Academy Trained

2 Profile Overview (Bio)

The most important part. Adapt the template below to your own experience and personality.

I build professional websites and e-commerce stores that are architectured and code-reviewed by a senior tech veteran with 23 years of experience through the Alevia Nova Academy. What this means for you: - Your project gets a professional architecture plan before any code is written - Every line of code is reviewed to enterprise standards - You get senior-quality results at freelancer-friendly rates What I deliver: - Business websites (Astro, Next.js, WordPress) - E-commerce stores (Shopify, WooCommerce, headless) - Landing pages and marketing sites - Website redesigns and migrations My work speaks for itself: [Link to your portfolio or Academy projects] Alevia Nova Verified Developer — Verify my status at alevia-nova.com/academy/verify I respond within 2 hours during business hours. Let's talk about your project.

Personalise the bold parts. Replace [Link] with your actual portfolio.

3 Specialised Profile Variants

If you want to niche down, use one of these focused versions.

E-Commerce Specialist Profile
I build e-commerce stores that actually convert — and every project is supervised by a senior engineer with 23 years of experience. Through the Alevia Nova Academy, I specialise in: - Shopify stores (custom themes, headless setups) - WooCommerce stores (WordPress-based) - Product page optimisation - Checkout flow design - Payment and shipping integrations Why hire me over other freelancers? Every store I build follows an architecture plan designed by a senior expert. The code is reviewed to enterprise standards. You get quality you can trust — at a price that makes sense. Verify my credentials: alevia-nova.com/academy/verify Let's turn your products into sales. Message me with your project details.
Landing Page Specialist Profile
I design and build high-converting landing pages for campaigns, product launches, and lead generation — backed by enterprise-grade code review. As an Alevia Nova Academy developer: - Every page is architectured before coding starts - All code is reviewed by a 23-year senior engineer - You get clean, fast, SEO-optimised pages What I deliver: - Single-page marketing sites - Product launch pages - Lead capture funnels - Event and webinar pages - A/B test-ready designs Fast turnaround: most landing pages delivered in 5-7 business days. Verify my credentials: alevia-nova.com/academy/verify
Step 2

Proposal Templates

Never send a generic proposal. Adapt these templates for every job.

General Website Proposal

Hi [Client Name], I read your project brief carefully — you need [restate what they asked for in your own words]. Here's how I'd approach this: 1. [Specific solution point — show you understood the brief] 2. [Technical approach — mention the tool/framework you'd use] 3. [Timeline estimate — be realistic] I recently built something similar: [link to relevant portfolio project] As an Alevia Nova Academy developer, every project I deliver is architecture-planned and code-reviewed by a senior engineer with 23 years of experience. You get quality assurance built into the process at no extra cost. I can start [when] and deliver within [realistic timeline]. Happy to jump on a quick call to discuss. [Your Name]

Always personalise lines 1-3. Never send this template as-is.

E-Commerce Store Proposal

Hi [Client Name], I see you're looking to build a [Shopify/WooCommerce] store for [their product/niche]. Great project — I've built similar stores through the Alevia Nova Academy. Here's what I'd include: - Clean, mobile-first product pages optimised for conversions - [Specific feature they mentioned: e.g., "size guide integration"] - Secure checkout with [Stripe/PayPal/their preferred payment] - SEO setup so your products get found on Google My approach: I'll start with a quick sitemap and wireframe (shared with you for approval), then build in [X]-week sprints so you see progress every week. Every project I deliver is reviewed by a senior engineer with 23+ years of experience — so you're getting enterprise quality at freelancer rates. Portfolio: [link] Verification: alevia-nova.com/academy/verify Want to set up a 15-minute call this week? [Your Name]

Website Redesign Proposal

Hi [Client Name], I took a look at your current site — I can see the potential, and I have some clear ideas for improving [specific thing: speed, mobile experience, visual design, conversions]. Here's what I'd suggest: 1. Modern redesign with [Astro/Next.js/WordPress] — fast, clean, mobile-first 2. [Specific improvement they'll care about] 3. SEO improvements to help you rank better Timeline: [X] weeks. I'll share a mockup before coding so you approve the direction. As an Alevia Nova trained developer, all my work is architectured and code-reviewed by a senior expert. You get professional-grade quality at competitive rates. I've done similar redesigns before: [link to relevant project] Let me know if you'd like to discuss — I can do a quick call this week. [Your Name]
Step 3

Platform Strategy

Don't put all your eggs in one basket. Here's where to be and why.

U

Upwork

The biggest freelance marketplace. High competition, but strong demand for web developers.

  • + Huge volume of website/e-commerce jobs
  • + Payment protection (escrow)
  • + Reviews build long-term reputation
  • - High competition — your profile must stand out

Best for: International clients, all service types

M

Malt

The leading freelance platform in France and Europe. Less competition, higher-quality leads.

  • + Strong French market presence
  • + Clients are used to paying fair rates
  • + Less noise than Upwork
  • - Smaller volume of jobs

Best for: French-speaking clients, higher-budget projects

F

Fiverr

Productised services. You create "gigs" with fixed prices — clients come to you.

  • + No proposals — clients find and buy directly
  • + Great for landing pages and small sites
  • + Package pricing is easy to manage
  • - Lower average project value

Best for: Productised offers (landing pages, Shopify setup)

in

LinkedIn

Direct outreach and content marketing. Build your personal brand and attract inbound leads.

  • + Higher-quality, long-term client relationships
  • + Content builds authority over time
  • + No platform fees
  • - Slower to generate leads than marketplaces

Best for: Long-term brand building, B2B clients

Cheat Sheet

Key Phrases That Win Clients

Use these phrases in your profiles, proposals, and client calls.

On quality:

"Every line of code is reviewed by a senior engineer with 23 years of experience."

On architecture:

"Your project gets a professional architecture plan before any code is written."

On value:

"Senior-quality work at freelancer-friendly rates."

On trust:

"Verify my credentials at alevia-nova.com/academy/verify"

On process:

"I'll share a mockup before coding so you approve the direction first."

On differentiation:

"Built on real client projects — not tutorials. Check my portfolio."

On responsiveness:

"I respond within 2 hours during business hours."

On guarantee:

"Fixed price. If it runs over, that's on me — not on your budget."

Ready to launch your freelance career?

Join The Academy and get hands-on support writing your profiles, reviewing your proposals, and landing your first clients.

Apply to The Academy